Video: GM Reverses Course, Gives ‘Chevy’ Back To America – The Car Connection
Remember a few months ago when word leaked out that Chevrolet was trying to put the kabosh on the word “Chevy”? It turned out that GM’s marketing team was trying to tidy up the brand, and wanted employees to use only the word “Chevrolet” in official communications.
The backlash from fans was huge…now its back in and being used in the ad campaign “Chevy Runs Deep”. So much for that tempest in a teapot.