What Idea/Expression Dichotomy? Microsoft Sued For Having Sorta Similar Commercials
And, of course, once people begin to realize that there’s no real idea/expression dichotomy, lawsuits begin to show up pushing the boundaries even further.
Take for example, this lawsuit, in which a novelty gift firm called Cellrderm has sued Microsoft and its ad agency, CP&B, for “copying” some of its commercials. You can see the four commercial below, showing the (terribly produced) Cellrderm commercials, followed by the supposedly “infringing”